SEO & E-COMMERCE FOR WHIRLPOOL

CASE STUDY:

Whirlpool had curated an immense amount of valuable article content for consumers under its family of brands—Maytag, KitchenAid, and Whirlpool—but they wanted to reach more eyeballs by distilling the information down into bitesize material.

Countdown partnered with Whirlpool to leverage known key searches, amplifying the existing article content with video, offering consumers what they wanted, and positioning Whirlpool brands as a trusted source of information.